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How Farmgirl Flowers Founder & CEO Christina Stembel Bootstrapped and Built a Successful Floral Empire

How Farmgirl Flowers Founder & CEO Christina Stembel Bootstrapped and Built a Successful Floral Empire

On today’s episode of Gritty Founder, Kreig Kent talks with Christina Stembel about how she built and grew Farmgirl Flowers. Christina shares terrific advice on bootstrapping a company, marketing your business in the early days, and the work ethic needed to be successful.

Christina Stembel, founder & CEO of Farmgirl Flowers, used every penny she had to bootstrap her successful floral empire. Experiencing 50% year over year growth, the 9-year old brand has been self-funded since day 1. Listen to her inspiring American success story here.

Some Questions Kreig asks Christina:

– Do you remember getting your first customer? (23:34)
– What was the process like for hiring your first employee? (29:37)
– Did you ever think of quitting? (31:14)
– If you could go back in time, what advice would you give yourself? (36:49)

In This Episode, You Will Learn:

– About Christina’s background and how she became an entrepreneur (4:26)
– Christina’s experience trying to raise venture capital (10:51)
– How Christina started Farmgirl Flowers (14:55)
– How Christina marketed Farmgirl Flowers when she was just starting out (24:59)
– Don’t care about what people think of you (36:58)
– The future or Farmgirl Flowers (41:09)
– The difficulty of selling perishable items (41:41)
– Success doesn’t have to equal venture capital funding (44:34)

Connect with Christina Stembel:

LinkedIn
Farmgirl Flowers

See Also

Also Mentioned on This Show…

Christina’s favorite quote:
“Woman in the arena.”

Christina’s book recommendation:
Braving the Wilderness by Brené Brown

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