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How Mada Seghete Co-Founded Branch, a Deep Linking and Mobile Metrics Company

How Mada Seghete Co-Founded Branch, a Deep Linking and Mobile Metrics Company

On today’s episode of Gritty Founder, Kreig Kent talks with Mada Seghete about her journey as an entrepreneur and how she built Branch. Mada shares valuable advice on finding product-market-fit and building company culture.

Mada leads community and developer marketing and is one of the co-founders of Branch, a deep linking and mobile metrics company. In the last year, Branch has grown a 22,000-person Mobile Growth community in 53 cities globally and now powers deep linking for over 15,000 apps and 2 billion monthly users around the world. Born and raised in Romania, Mada came to the US to study Electrical and Computer Engineering at Cornell University and then earned her Masters of Engineering and MBA from Stanford. Mada enjoys playing the latest viral mobile game, binge watching the hottest sci-fi show and photographing Branch events. She was included in Linkedin’s Next Wave, 150 top professionals in 15 industries all 35 & under and sits on the board of the App Developer’s Alliance.

Some Questions Kreig Asks Mada:

– What are some things you learned that you should not do at a startup? (12:37)
– What were the beginnings of Branch? (16:45)
– What is some advice you can give to entrepreneurs who are figuring out product-market-fit? (33:24)

In This Episode, You Will Learn:

– About Mada’s background and how she became an entrepreneur (5:02)
– Lead by example (12:47)
– Focus on revenue early (13:00)
– Be intentional about company culture and values (13:13)
– Don’t get too emotionally attached to an idea and be able to pivot. Your first idea does not have to be the ultimate idea. (33:41)
– Understand the market (38:31)
– Just keep building and keep trying (40:27)

Connect with Mada Seghete:

Twitter
Branch

See Also

Also Mentioned on This Show…

Mada’s favorite quote:
“You can always do better.”

Mada’s book recommendations:
Thinking, Fast and Slow by Daniel Kahneman
Contagious by Jonah Berger
Made to Stick by Chip Heath
Influence by Robert B. Cialdini
Mindset by Carol S. Dweck

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